DO YOU HAVE WHAT IT TAKES?
Digme’s mission is to change lives by bringing the joy of exercise to the world. Inclusive achievement, community spirit and celebrating success are at the heart of our values and business.
Digme is at the cutting edge of the global boutique group fitness industry, with three of the most popular forms of group exercise in world class facilities – spinning, HIIT and yoga. Every class is led by a highly qualified instructor, uses leading equipment and technology to deliver engaging, effective and innovative workouts. Our workouts coupled with an inclusive community of team members and customers have created an environment that has no parallel.
We have something for everyone - whether they want to get lost in the music and ride to the rhythm, track their fitness using data, experience an exhilarating HIIT session or restore with a yoga class.
THE MISSION - CHANGING LIVES
Digme is an agent for personal change. We are inclusive, supportive and aspirational.
We help our community members achieve what they want to – whether it is something as simple as being able to run 5k non-stop for the first time to something as inspiring as completing an Ironman. We champion our members’ successes and our community is special due to the self-reinforcing culture that permeates our studios and people.
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WHY A DIGME FRANCHISE?
Digme gives franchisees access to best-in-breed concepts within the three most popular types of group exercise globally. The first-class facilities that exist in a Digme studio, market-leading technology and infrastructure, combined with the world class training setup for our staff and instructors, deliver sustainable barriers to entry. As such, our presence acts as a deterrent to new entrants and will protect your business.
FIRST MOVER ADVANTAGE
We award large territories to give you exclusivity across a large area, so you have a big market opportunity to maximise income and open multiple franchise locations
Digme has the best equipment, audio-visual and technology in the market, setting us apart from competitors and delivering sustainable barriers to entry.
COMMUNITY & CULTURE
Having the right values and mission is central to Digme’s strategy. Our franchise partners should share our passion for helping others achieve their goals
PREMIUM MULTI FORMAT MODEL
Offering spinning, HIIT, and yoga, the most popular formats of group exercise, with a concierge-quality service and premium amenities
We are a genuine partner with our franchisees, and are here to help you from business planning and site selection through to business exit. We offer high levels of support and cross-studio collaboration, centralised functions and a dedicated Franchise Manager.
Our franchise model aligns our incentives with yours. The way we have set up our franchise minimises your ongoing reporting requirements, leaving you time to focus on the success of your business.
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WHAT SUPPORT DOES DIGME PROVIDE?
When becoming a Digme Franchise, we offer an unparalleled level of support so you can focus on delivering great fitness products and customer experience.
- Real Estate we will support you in finding the perfect studio for your Digme Franchise, assisting you in site selection and lease negotiations.
- Finance – our team will provide support with financial planning and business modelling.
- Site build – we’ll guide you through the entire build out process, from construction requirements and layout, through to interior design & security, technology & music. An extensive operations manual is provided to help you and your team every step of the way.
- Sales – We provide comprehensive initial & ongoing sales training on all aspects of sales strategy.
- The Digme Academy – Our Academy trains instructors to teach in the Digme way, ensuring delivery of an unrivalled fitness experience in a motivating and exciting environment.
- Marketing – From signing your first lease agreement, we will work with you to promote and market your new studio. You will enjoy personalised support to help you in reaching out to the local community, engaging customers, building your membership and selling out classes.
- HR & Recruitment – You will be provided with all the HR documentation you will need, as well as receiving assistance in hiring world-class instructors, studio leaders, and general managers.
- Operational support – extensive support and training is essential. Regular operational training, annual summits, on-going weekly support and extensive sales & marketing guidance will help to ensure you and the team are driving your Digme studio’s success.
GOT WHAT IT TAKES?
It’s not just about the finances or being a world class instructor. To be a successful Digme franchisee, we look for several key criteria:
- You’ve got a strong passion for health and fitness.
- You care as much about other people’s success as you do your own. A sense of excitement and passion for helping others achieve their goals is central to Digme's values.
- Entrepreneurial spirit! Digme is looking to partner with its franchisees, but you are critical to the success of your studio.
- High standards. You’ve got to have only the highest expectations of yourself and your team to deliver top quality classes.
- Commitment. You’ve got to be prepared for an exciting five year journey.
- Ability to stick to a plan. We love and care about the Digme brand, and we need partners who care as much about it as we do.
- Leadership and people skills. We are a people business and your ability to work with people – both your team and your customers – will be a defining factor in your success.
- Making a substantial personal financial commitment. We will help you with your financing plans, but we need our franchisees to act and feel like owners of their business. Having skin in the game is important.